Released on: August 6, 2008, 2:08 am

Press Release Author: Talisma

Industry: Consumer Services

Press Release Summary: MediaZest, a one-stop-shop for creative digital displays has
supplied Carphone Warehouse's flagship store in Oxford Street, London, with hardware
to complete a digital display system conceived by Origin Partners, which will
increase footfall and promote the store's new offerings.

Press Release Body: London, 6th August 2008 - MediaZest, a one-stop-shop for
creative digital displays has supplied Carphone Warehouse's flagship store in Oxford
Street, London, with hardware to complete a digital display system conceived by
Origin Partners, which will increase footfall and promote the store's new offerings.
MediaZest has installed an interactive window display to visually promote gadgets
such as Apple's iPhone, the Slingbox and the Blackberry to clearly reinforce that
Carphone Warehouse is no longer simply a mobile phone supplier.

Working with Origin Partners, a creative web, interactive and mobile agency, which
provided the software for the install, MediaZest recommended and installed Vikuiti
Rear Projection Film from 3M, the diversified technology company, to create the
large interactive screen. Affixed to the inside of the shop's window, the Vikuiti
Film, combined with interactive touch screen, enables an eye-catching show reel of
advertising material to be projected onto its surface. The digital display system
responds when touched by a customer, creating a 'wow' factor and encouraging
interaction.

The display's interactive capability captures customer details for marketing
purposes, as customers can use the display to enter their contact details in return
for attractive redemption items such as advice on mobile price plans. This means
that Carphone Warehouse can be more targeted with its direct marketing, offering
specific goods and services to people who have expressed interest.

Andy Hawkins, Group Sales & Marketing Director of MediaZest, explained: "There are a
large number of retailers located on Oxford Street, making it essential that
Carphone Warehouse stood out from the crowd and looked distinctive. Interactive
window technology is a relatively new concept for shoppers, and so is a good medium
for attracting attention due to its novelty. Shoppers can find out more details
about new products and services that the store is offering, and get free advice on
price plans and the latest deals. In future, shoppers will be able to enter
competitions using the interactive screens."

Jonny Kelly Director of Origin Partners comments, "When deploying a digital display
it is vital that the quality and spec are perfect as they represent an external
projection of the brand values. If a display is faulty or poor quality, shoppers
will perceive the shop to also possess negative characteristics, damaging a brand's
reputation and putting customers off. MediaZest has provided Carphone Warehouse
with robust and reliable hardware that is fully compatible with our software on
which the system runs, making for a dependable and impressive display."

"Vikuiti Film is ideal for in-window advertising applications such as this for its
ability to offer crisp, high contrast image quality combined with a wide viewing
angle. It is also the only film that can be effectively viewed in daylight and in
bright ambient light locations. For this reason, MediaZest recommended Vikuiti Film
be installed to replace a competitive technology being used in the digital display
system," said Billy Evans, Sales and Marketing Manager, 3M.

ENDS

Notes for Editors:

About MediaZest
MediaZest is a creative media agency that specialises in providing innovative
out-of-home marketing solutions to leading brand owners and media agencies. The
group supplies an integrated service from content creation and system design to
installation, technical support and maintenance. MediaZest has its headquarters in
London, whilst Touch Vision, its design and engineering division, is based in
Farnham in Surrey. MediaZest was admitted to London\'s AIM market in February 2005.

For more information, please visit www.mediazest.com




Web Site: http://www.mediazest.com

Contact Details: For further information, please contact :

Sarah-Anne Bray / Laurie Glimmerveen
Wildfire PR
0208 339 4420
Sarah-anneb@wildfirepr.co.uk